JYUNI Heritage Collection
Developed while working at ASICS Corporation in 2017
New Product Line Launch
ASICS proudly introduces the JYUNI™ Collection, a premium apparel line inspired by Japanese heritage, blending a refined lifestyle aesthetic with high-performance materials. Designed for young fitness enthusiasts, the collection seamlessly merges style and functionality, setting a new standard for activewear.
This launch aims to captivate the next generation of fitness explorers while spotlighting ASICS apparel through a buzzworthy campaign that celebrates the perfect fusion of performance and fashion.
The city of Tokyo is an always changing, highly unique, and technologically forward city, that still maintains a strong cultural identity. The characteristics of this city pushes oneself to keep moving forward to work with innovation and sophistication.
“You don’t know whether people are following or ignoring the trend. people don’t overdo things. very simple. that is very Tokyo-ish.” – Ikuo “Sumi” Sumimoto, Head of Global Apparel Design
