

Psychology nerd. Global nomad. CRM specialist. Founder. PhD candidate. The kind of person who moves to Spokane and turns it into a movement.
What happens when a psychology nerd gets a passport, a tolerance for chaos, and absolutely no interest in doing things the normal way? Apparently, this.
She started at Sony in San Diego at 18, got promoted to a global role in Tokyo, and said no thank you to coming back. Instead, she walked across town to work for ASICS. She stayed in Japan for nearly a decade — because, apparently, San Diego wasn't interesting enough.
When she finally left Asia, she didn't, as a normal person might, get on a plane home. She freelanced through Mexico and Belize for over a year. She came back to the US when a family member passed in San Diego. The universe has a way of making decisions for you when you won't.
When the dust settled, she looked around and thought — Spokane. Sure, why not. What happened next was either a glow-up or a psychological event, depending on your perspective.
She finished her master's in performance psychology, relaunched her company with credentials behind it, and founded HIKE with Her — a women's community with one completely unambiguous mission: make Spokane the best place in the nation for women to build a business, a career, a family, and a life. She is a PhD candidate while simultaneously running three (technically four) companies, building a regional movement, and apparently still finding time to have opinions about everything.
Where performance psychology meets operational systems — coaching and consulting for founders and teams who are ready to build something that actually scales. Not motivation. Architecture.
All-in-one business platform built for service businesses that need a serious CRM without a serious IT team. Setup, management, and ongoing optimization — done for you.
Technology and operations consulting rooted in performance psychology. Because the best systems aren't just efficient — they're built around how people actually behave.
A women's movement with one mission: make Spokane the best place in the nation for women to build a business, a career, a family, and a life. Not a networking group. A movement.
PhD Candidate
Master's of Art in Performance Psychology
Certified Personal Trainer (ACE)
Rescue Diver (TDI SDI)
Professional in Human Resources (PHR)
Sony · Tokyo
ASICS · Japan
Dog Mom x2
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