Fitness Explorer

Developed while working at ASICS Corporation in 2017

 

New Product Line Launch

Pushing a lifestyle aesthetic with functional materials, taking notes from their Japanese heritage collection, ASICS launches the Fitness Explorer Collection.

Launch a new apparel collection targeted at young fitness explorers, introducing the merge of performance and style while create buzz and draw attention ASICS apparel.

 
AW17_fe_adapt cool_secondary supporting image_21.jpg
AW17_fe_adapt cool_secondary supporting image_10.jpg
AW17_fe_adapt cool_primary supporting image_07.jpg
aw17_fe_adapt-warm_sv_smsb-group-run-flow1-02_201907.jpg
aw17_fe_adapt-warm_sv_smsb-womens-train-flow2-01_201907.jpg
uchi 3.jpg