JYUNI

Storytelling

Heritage

Aesthetics

Technology

JYUNI™ by ASICS® is a new premium collection that encourages you to break free from constraints. JYUNI (十二), meaning “twelve“ in Japanese, represents the structure of time and the restraints that come with it. The JYUNI™ Collection is aiming to break conventional rules, endorsing a modern active lifestyle, and embracing ASICS’ heritage through detail, craftsmanship, and elevated functionality.

SIMPLE. MINIMALIST. MODERN.

Tokyo, being an international hub and metropolis, is highly unique in its approach to modern living, quickly evolving and creating new movements and ideas on a daily basis. ASICS draws inspiration from the speed and ever-changing identity of the city to create the truly unique apparel collection. 

Target Audience

Sports Style

Street Fashion

Activation

Digital-Driven Experiences

• Online & Physical Retail

• PR & Media

Personalized Automation

• Email Campaigns

• Website Experiences

• Support Services

• Text Notifications

• Optimized Paid Media

Strategic Media Partnerships

• Micro Influencer Marketing

• Unique Social Experiences

Go-to-Market Toolkits

• Dealer-Targeted Communications

• Internal Communications

Behind the Scenes

Digital Transformation

Data-Driven Lifecycles

Measurable KPIs